Here are a few more of the tools I use for web site intelligence. I could write an article on each, but that would take away the fun of your discovery of the tools and their ultimate use in your hands- they’re not all hammers- and best of all, you won’t smash your fingers with any of these internet marketing research tools.
Quantcast can help you determine popularity of a site, demographics of visitors, and also tip you to what other sites visitors of your target site also visit. It can also help you as a site owner to learn your reach better. You may be disappointed to find what your reach really is- but that does not mean you don’t have an effective site. You can still have small reach while dominating for your chosen keywords. www.quantcast.com
Here is a favorite of mine. It is rather tedious to download the root zone files from each registry and run them through a database. If you really want to know what your competition is doing, a subscription to www.domaintools.com and their name server spy feature can help you find out. You can get an alert each time your competitor registers a new domain to their name server, or filter on the email address they use for domains. This is all publicly available data- no espionage going on here, just good old hard research not easily accessed unless you dig through 30 GB of data daily. There are also dozens of other tools on this site; many are free. The name suggestion tool is helpful in finding new related domains.
This one can help you improve your conversions. There have been studies showing eye patterns on web pages typically form the letter “F”- I’ve seen it on my own pages. Try using the heat map and you’ll see. It is amazing how tiny tweaks can improve your conversion rates. One tip I learned- keep your action items “above the fold” as they (used) to say in the newspaper business. www.crazyegg.com
Naturally there are more tools I use- remember: “The first rule of success in business is: never tell everything you know. The second rule is:” If you’d like to learn more about improving the performance of your web sites, head over to avatava.com and contact me. I have been working at this web site stuff since 1994. And so you know; I am not affiliated with any of the above companies other than as a user of their services.